Shin-Okubo is home to a large portion of Tokyo’s Korean population and has become a vibrant Korean district. After the Chinese, Koreans represent the largest ethnic group in Japan, and Shin-Okubo offers a window into their rich culture, traditions, food, and more. The area is packed with Korean grocery stores, fashion boutiques, cosmetic shops, and gift stores, giving visitors a true taste of authentic Korea right in the heart of Tokyo.
Located just a five to ten-minute walk from the bustling Shinjuku entertainment district of Kabukicho, Shin-Okubo is a lively, energetic area. Whether you’re looking for unique shopping experiences, lively bars, or delicious Korean food, this neighbourhood delivers it all. Food lovers should be sure to try kimchi and japchae—two iconic Korean dishes. Kimchi, a tangy and spicy pickled cabbage, is a must-try, while japchae, a stir-fry of glass noodles flavoured with sesame oil and soy sauce, is another local favourite.
Shin-Okubo is a densely packed area, especially on weekends when thousands of Koreans flock here to shop and soak in the exciting atmosphere. On these busy days, it can feel a bit claustrophobic, but this only adds to the dynamic energy of the area.
For K-pop fans, Shin-Okubo is a dream come true. The sounds of K-pop are blasting from every corner, and you’ll find walls of posters featuring popular stars, along with dozens of music shops selling the latest K-pop albums and merchandise. The area is even home to a K-Pop Hall of Fame Museum, where visitors can immerse themselves in the history and impact of this global musical phenomenon.
Getting There
To reach Shin-Okubo, simply use the Shin-Okubo Station on the JR Yamanote Line, and exit from the station’s only exit. From here, you’ll be just moments away from this bustling district
