Nestled in the heart of Tokyo’s Ikebukuro district, Sugamo Jizo-dori Shopping Street is a charming and historically rich destination that offers a delightful mix of traditional shopping and local culture. Known as “The Harajuku for the Elderly,” this vibrant street has a unique appeal, attracting both locals and tourists alike, with its quirky atmosphere and fascinating blend of old and new.
Sugamo Jizo-dori’s roots date back to the Edo period (1603–1868), when it started as a small shopping street near the Togenuki Jizo Temple. The temple, which houses a revered statue of Jizo, a Buddhist figure associated with protecting travelers and the elderly, became a focal point for locals seeking blessings and spiritual comfort. Over time, the street grew into a bustling commercial area, with shops offering goods ranging from traditional medicine to clothing.
The street’s enduring popularity among older generations has earned it its playful nickname. However, in recent years, it has also gained attention from younger crowds, eager to explore its quirky charm and nostalgic appeal.
What to Find on Sugamo Jizo-dori Shopping Street
Sugamo Jizo-dori is a haven for those looking for traditional goods and unique local treats. The street is lined with a variety of shops selling a mix of handcrafted goods, toys, and nostalgic souvenirs. Among the must-try experiences are:
Traditional Japanese Snacks and Sweets: Many of the street’s stores specialize in freshly made sweets, including traditional Japanese mochi, and “kibi-dango”, a type of sweet, chewy rice flour treat.
Health and Wellness: Due to the temple’s connection to the elderly, many stores focus on wellness and health. You’ll find shops offering everything from herbal medicines to foot care products.
Clothing: The area is also home to stores selling yukata, traditional Japanese garments, and stylish casual wear for all ages.
Jizo Goods: As a nod to the Togenuki Jizo Temple, many shops feature various Jizo-related items, including figurines, prayer beads, and other souvenirs to bring home as tokens of good luck.
Nearby Attractions
Sugamo Jizo-dori Shopping Street is located in the Ikebukuro area, a major commercial and entertainment hub in Tokyo. While exploring Sugamo Jizo-dori, be sure to check out nearby attractions, including:
Togenuki Jizo Temple: The highlight of the area, this temple is dedicated to the Jizo deity and is famous for the “picking of the Jizo” tradition. Visitors often rub the statue’s parts that are believed to bring blessings, such as the statue’s leg for health or its hand for safe travels.
Ikebukuro West Gate Park: A peaceful park in the Ikebukuro area, perfect for a stroll and a relaxing break from the busy streets.
Sunshine City: A massive shopping and entertainment complex that includes the Sunshine Aquarium, an observation deck, and a variety of dining options. It’s a great place for those seeking modern entertainment in close proximity to Sugamo.
Rikkyo University: One of Japan’s most prestigious universities, its beautiful campus is a short walk from Sugamo Jizo-dori. Visitors can enjoy the historic architecture and tranquil surroundings of the university grounds.
Accessing Sugamo Jizo-dori Shopping Street
Sugamo Jizo-dori Shopping Street is easily accessible via public transport. The Sugamo Station on the JR Yamanote Line and the Tokyo Metro Sugamo Station (M13) are both located within walking distance of the shopping street, making it convenient for travelers to access from other areas in Tokyo. It’s also just a short train ride from Ikebukuro Station, another major transport hub in the city.
Whether you are exploring Tokyo for its modern wonders or seeking a taste of its rich traditions, Sugamo Jizo-dori Shopping Street offers an immersive experience that is sure to leave a lasting impression.
