Naramachi

Naramachi is the historic district of Nara, once home to merchant residences and shops that lined the narrow streets within the former grounds of a temple.

Naramachi

Today, much of Naramachi’s old-world charm remains. The narrow streets are still lined with traditional townhouses (machiya), though many former merchant shops have been transformed into cafés, museums, and specialty stores.

Historical Background
Naramachi was originally the site of Gangō-ji Temple, one of Nara’s Seven Great Temples and a UNESCO World Heritage Site. While much of the temple was lost to fires in the 15th century, some structures remain, most notably Gokurakubō, an important hall within the temple complex. As the temple declined, the surrounding area evolved into a bustling merchant district.

Local Traditions
One longstanding tradition in Naramachi is the placement of Migawari-zaru, or “substitution monkeys,” at the entrances of houses. These red monkey charms are believed to ward off evil spirits and protect the household from sickness and misfortune.

Museums and Attractions
Several historic townhouses have been preserved as museums, offering insights into the daily lives of Naramachi’s former residents. Other attractions in the area include:

  • Naramachi Craft Museum – Showcasing traditional crafts and local artistry.
  • Naramachi History Museum – Exhibiting artefacts and historical records of the district.
  • Naramachi Sake Brewery – A glimpse into the region’s sake-brewing traditions, with tastings available.

Getting to Naramachi
Naramachi is a 10-minute walk south of Kintetsu Nara Station. From JR Nara Station, walk north along Sanjo Dori, then turn right onto the covered Mochiidono Shopping Street after a few minutes.